Posted by: phillipsre | March 12, 2015

The Power of Reviews

reviewsReviews are part of any business. Clients and customers will always have a review of your service, but what they do with the review is what matters most. In the digital age customers and clients, and in our business, tenants and owners, head to the internet to share their reviews. And in some cases they are not always great – but this article features a landlord in Florida that made tenants sign a “social media addendum” which threatened tenants with a $10,000 fine if they posted any negative reviews about the apartment complex. I’m not sure about you, but I would see this as a giant red flag and not a place I would like to live if this is how the landlord operates. Maybe instead of drafting up his “social media addendum” he should of focused on his building and tried making it a place that people were proud of living at, instead of threatening tenants for speaking the truth. In the end, reviews are inevitable, but wouldn’t it be nice, if instead of going to the internet with your complaint you actually went to the landlord first to try and work out the issue. Or maybe we should all try and remember what our moms used to tell us – “If you can’t say something nice, don’t say anything at all”. Either way, it seems like a $10,000 fine for speaking the truth is a little steep and in the end it actually backfired on them, they made national news and the reviews they are getting are not from tenants, but from everyone else, complaining of their strategy.

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